Instagram Money Calculator
Know your worth. Generate a professional Rate Card instantly.
Account Stats
RATE CARD
2025 VERIFIED
0%
Engagement Rate
C
Account Health
- 1x Post $0 - $0
- 1x Reel $0 - $0
- 1x Story $0 - $0
mamacalculator.com
How much should you charge per post in 2025?
One of the hardest parts of being a content creator is knowing exactly what to charge brands. Pricing yourself correctly ensures you don't leave money on the table, but also keeps you competitive. The Mama Calculator Instagram Money Calculator helps you find that sweet spot.
How We Calculate Your Earnings
We use a combination of industry-standard metrics to estimate your value:
- CPM (Cost Per Mille): The industry standard is approx $10 per 1,000 followers, but this varies by niche.
- Engagement Rate (ER): Accounts with higher engagement (likes/comments per follower) are worth significantly more.
- Niche Multiplier: Tech, Finance, and Business accounts command higher rates (approx 25% more) than Meme or General Lifestyle accounts due to audience value.
Engagement Rate Benchmarks
Understanding your score helps you pitch better:
- 1% - 3%: Average (Standard for large accounts)
- 3.5% - 6%: Good (Healthy organic growth)
- 6%+: Excellent (High viral potential)
How to use your Rate Card
Once you generate your card, download the image. You can attach this image to your Media Kit or email it directly to brands when they ask for your rates. It looks professional, verified, and data-backed.